Pinterest is definitely a great place to share and grow your business, particularly if you are a creative entrepreneur or if you sell other products and services that have visual appeal. However, if you jump in and share without an understanding about how Pinterest works, you will likely turn people off and, even worse, may play a role in killing the platform’s appeal.
Late last year Facebook CEO, Mark Zuckerberg said that “Facebook commerce will be the next thing to really blow up”.
Already, there are a few developers jumping in early to make the most of Facebook’s e-commerce potential, or F-commerce as it’s been coined. While some large retailers jumped in early only to abandon the sales platform soon after, smaller facebook-based businesses may still benefit from F-commerce as it eliminates a step in the selling process and is a tidier option than selling through a photo album.
Tell us a little about the person behind the business: I am a mother of two and wife to a gorgeous man who lives in regional WA. I enjoy the country lifestyle, but LOVE the fact that there are ‘real shops’ and facilities only an hour away. My kids provide me with the inspiration for most of my designs in the little things they find amazing, things they love or the mischief that they get up too.
Most people don’t believe it when I tell them that I started up my local business, Mumatopia, with no budget. We had just come out of a lean year. We’d lost thousands in the 2008 global financial collapse and we were deep in debt. So, what did I do? I started a new business! Inspired by entrepreneur Justin Herald, after hearing an interview with him on a local radio station, I decided to start by dipping into the grocery budget to pay for my business name registration. Once I had a client under my belt, I then used some of that money to order business cards and as my business grew I was able to invest more in my business. Here are ten tips for marketing your work at home business for free:
Facebook craft business pages have been in an uproar these past few days over a designer using other designers’ work (and claiming them as their own) to create logos for small craft businesses…(thanks for the heads up Amanda Foy from Foysters… always got your finger on the pulse!) Here are 6 tips to help you decide the type of designer you need for your business logo and branding.
Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.
Who wants to try out a fun new networking activity? It’s called “Get pinned!” Random shoutouts are nice, but pins last forever! They show up in SEO and they link back to your website! And here’s an added incentive to up your game when you post about your business on our page wall: Each month I’m doing up a work at home gallery on Pinterest to highlight my personal favourites from our sponsors and from those who post on our wall as well as useful resources and articles. So, if you want to get noticed, here’s a few tips:
Every day, I come across fantastic resources, tools and ideas I can use for my work at home business. While it may be tempting to download that latest cool plugin for Wordpress or start a new spur-of-the-moment promotional campaign because of something you just saw someone else do, it is wise to take a breath and ask yourself the following:
There is a dizzying array of online selling and promotional tools for creative entrepreneurs but sometimes there can be such a thing as too much choice. There is a big temptation to spread yourself across every shopping platform and every social network but perhaps all that is needed is to identify and focus on those networks and platforms that bring in the most traffic to your blog or website and to make sure your website is optimized for your visitors. So how do you do that?
Just because your business is little, doesn’t mean that you don’t deserve the tools to grow it into something really amazing. 50% of small businesses fail in the first year (US SBA), and with home based business being one of the biggest growth sectors in the Western economy, it is crucial that you have the support you need to become a business success story!