Your brand is much more than your logo. It is the message you are sending to the world about the core of your business. Are you crystal clear about who you are sending that message to?
I often get emails from women in biz who have questions like: “I am looking for new, cheap ways to spread the word about my biz, any ideas?” or “I have never felt like much of a salesperson, any ideas for making more sales?” or “I know I need to invest in _______ (my website/newsletter/branding/SEO/whatever) but I can’t afford it. Any ideas?”
I get a lot of emails from mums who either want to start a home business or they have a home business and want to expand it, try a new product or service, or even start a new side biz. They all seem to have some variation of the same question: “I have this idea, but what do I do next?”
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
Hello! Hi! *Waves to get your attention* Yes I am talking to you, my fellow little biz builder, working from the kitchen table as the kids create chaos around you… listen up. I want to tell you something very important… You are doing a good job.