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Your Brilliant Un-Career:
Women, Entrepreneurship, and Making the Leap
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Your Brilliant Un-Career is the ultimate roadmap for women corporate escapees, wantrepreneurs and entrepreneurs. Part memoir, part how-to guide, the book shares real women's stories, inspiration and practical insights on how to make the leap from employee to entrepreneur. If you want to start, grow or revitalise your own business, get unstuck and shift from dreamer to doer, this book is for you.

#1 in Women & Business plus #1 in Marketing in the FREE Bestsellers lists, US and Australia in Launch Week!!

Cas McCullough
In her 20+ year un-career, Cas McCullough has done it all--Corporate marketing and communication executive, freelancer, singer/songwriter, political activist, craftisan, birth doula, mother, Zumba instructor and social entrepreneur.

After a near death experience, in 2010 Cas founded her first startup. She now juggles running a successful content marketing agency, a tech startup, and her online training programs from her Brisbane-based home office while solo parenting and home educating her three boys.

Cas co-works, co-creates, always challenges the status quo and encourages other women entrepreneurs to embrace their potential at every opportunity. Cas fervently believes women everywhere are only just beginning to realise their capabilities in the startup space. With only 2% of women-owned ventures making the millionaire’s circle, her mission is to change the stats on women-owned business and inspire women business owners to lead the way in radically transforming the way people work, live and play.

How to find your profitable purpose, your big WHY, so you can build a business you love, for the longterm.

How to create an information-based business, and capitalise on the information economy.

How to avoid burnout and create a life you love by leveraging your expertise rather than your time.

How to recognise and avoid common business pitfalls and make the most of opportunities for growth.

How to size up services, consultants and mentors so you can invest in your business growth wisely.

Where to base your business, and how to work from anywhere.

How to create an action plan and not just a business plan.

How to create a brand that appeals to your right buyers, so you don't waste time and money on people who will never buy from you.

How to market your business in the 21st century (including how to set up a lead generation system that works, use inbound marketing, content and email marketing to grow your audience and sales).

How to build customer loyalty and nurture your tribe to encourage repeat business.

The fundamentals of social media marketing--timeless, proven techniques and strategies you can implement on any platform.

How to accelerate your growth using email, events and collaboration.

How to overcome overwhelm, and confidence killers so you can reach your potential as an entrepreneur..
  • You want to make the leap from the corporate ladder but don't know where to start, wantrepreneurs and entrepreneurs
  • You want a business that is a pleasure and joy to run
  • You want a life and not just a job
  • You could use a confidence boost to make the leap and do it well
  • You have sisters, friends, aunts, partners or daughters who long to escape the 9 to 5 life
why you should read Your Brilliant Un-Career
Annemarie Cross
"Cas has perfectly captured everything you need to consider. Her practical step-by-step actions cover key branding and marketing strategies to help you stand out from the crowd, as well as advice on the importance of having the right mindset to support you in overcoming barriers, and much more. A must-have resource that will guide you in the right direction as you continue your entrepreneurial pursuits towards success.”
Annemarie Cross, Business Coach & Mentor
Sally Thibault
"In this brave new world of business we know that being a successful entrepreneur not only takes skills and desire, it also takes commitment and know-how. Your Brilliant Un-Career fills the gap, providing the strategies and tools to help you to create the successful business you desire."
Sally Thibault, Author of Amazon Bestseller David's Gift
Kylie Therese Review
Make the leap, get unstuck and turn your dream into action!
Copyright 2014 - Cas McCullough- All Rights Reserved
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