We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.
I wonder what school did to us. The emphasis on grammar and spelling without considering self-expression seems to have produced a lot of people who are so worried about misusing a comma that they don’t write anything at all. This is one of my soapbox pieces. I hate the thought that some of you have so much to offer, but it’s all inside you under lock and key and wearing a “Fail” label. Why should we miss out on what you have to say? More importantly, why should you be gagged just because you might misspell a word?
Most people don’t believe it when I tell them that I started up my local business, Mumatopia, with no budget. We had just come out of a lean year. We’d lost thousands in the 2008 global financial collapse and we were deep in debt. So, what did I do? I started a new business! Inspired by entrepreneur Justin Herald, after hearing an interview with him on a local radio station, I decided to start by dipping into the grocery budget to pay for my business name registration. Once I had a client under my belt, I then used some of that money to order business cards and as my business grew I was able to invest more in my business. Here are ten tips for marketing your work at home business for free:
Hands up if you’ve ever been in a high school musical? Now hands up if you’ve gone to one as an audience member? Chances are, if you’ve been to high school, you’ve done one or both and so have your friends, your mum and dad, your grandma and your dog. Years ago when I was working at the Woodford Folk Festival, Director Bill Hauritz told me his secret to marketing success. He dubbed it the high school musical principle. Here’s how it works: