Are you in the mood?

I wonder what school did to us. The emphasis on grammar and spelling without considering self-expression seems to have produced a lot of people who are so worried about misusing a comma that they don’t write anything at all. This is one of my soapbox pieces. I hate the thought that some of you have so much to offer, but it’s all inside you under lock and key and wearing a “Fail” label. Why should we miss out on what you have to say? More importantly, why should you be gagged just because you might misspell a word?

Why did you become self employed in the first place?

I don’t know about you, but one of the first items on my list of reasons why I should start my own business was “freedom.”…After two and a half years in business I had it pointed out to me today working with a valued friend in the United States that I had just put myself back in jail. Albeit slowly, but none-the-less …jail.

5 Quick Ways to Ruin Your Email Newsletter

It’s easy to write a bad newsletter. Let me show you how. 1. Too long between issues YOU: Newsletters are a nuisance to write. You never know what to say so you push it to one side while you try to think up something brilliant. Evasive action gets you through this month, so you do it again next time. Then just when you’ve perfected your system, one day guilt appears. So you churn out a newsletter and off it goes…

The Biggest Marketing Myth Exposed

If you’ve ever advertised in mainstream media or thought about doing so, this post is for you! The other day, a colleague and I had a meeting with a potential client who is looking to get started with social media. We asked him how much he spent on advertising and I nearly fell off my chair when he told us! He said he was spending up to $15,000 per year on advertising with no discernible return on investment. $15,000!!!!!!

10 Survival Tips for Home Based Creative Entrepreneurs

Studies show that your reasons for wanting to work from home can shape the path your business takes and determine whether or not it will be a successful economic venture. People who are “pushed” into working from home are more likely to give up than people who are “pulled” towards working from home. The same studies also show that the majority of people who work from home are women and that the primary motivation for establishing a home based enterprise is not financial, but rather driven by an internal desire for a change in lifestyle, or to follow a passion or dream.

Are you prepared to hit that “next” button?

So, as a solopreneur, a woman, in a relatively small community of 175,000 with 25 years experience outside the city, I come up with a new concept for the city in the way of a Home Show kind of concept. I have complete faith in my ability to put together an amazing package that is based on faith in the first year because I know in my heart of hearts that it will work, and if I get the following in the first year it will just take off on its own in the next four years because it just takes the first one.

Does the thought of shining scare you?

The other day our 30 metre long, 1.6 metre high wooden retaining wall snapped and fell over after a heavy downpour. My initial reaction was: “Oh no! How are we going to pay for that?” However, in the days since I’ve had an “aha” moment and I wanted to share it with you, because, for me, it’s changed EVERYTHING!

Who are your prospects likely to buy from: You or your business?

There is a reason why interviews on blogs and in the media are so compelling. They increase the “know-like-trust” factor we are so fond of talking about in marketing. Like testimonies, stories that highlight the person behind the business, reach prospects on a whole new level. People love to hear the behind-the-scenes goss about celebrities (ehem, yes, I do read those magazines in the chiropractor’s waiting room) but your prospects want to hear the behind-the-scenes goss about you.