5 Tips to Help You Avoid Spampin (ie. Pinterest Spamming)

Pinterest is definitely a great place to share and grow your business, particularly if you are a creative entrepreneur or if you sell other products and services that have visual appeal. However, if you jump in and share without an understanding about how Pinterest works, you will likely turn people off and, even worse, may play a role in killing the platform’s appeal.

Facebook commerce: What is it and should I use it for my business?

Late last year Facebook CEO, Mark Zuckerberg said that “Facebook commerce will be the next thing to really blow up”.

Already, there are a few developers jumping in early to make the most of Facebook’s e-commerce potential, or F-commerce as it’s been coined. While some large retailers jumped in early only to abandon the sales platform soon after, smaller facebook-based businesses may still benefit from F-commerce as it eliminates a step in the selling process and is a tidier option than selling through a photo album.

In the Spotlight: Print-it-Yourself Invitations

Tell us a little about the person behind the business: I am a mother of two and wife to a gorgeous man who lives in regional WA. I enjoy the country lifestyle, but LOVE the fact that there are ‘real shops’ and facilities only an hour away. My kids provide me with the inspiration for most of my designs in the little things they find amazing, things they love or the mischief that they get up too.

10 ways to market your work at home business for free (or low cost)

Most people don’t believe it when I tell them that I started up my local business, Mumatopia, with no budget. We had just come out of a lean year. We’d lost thousands in the 2008 global financial collapse and we were deep in debt. So, what did I do? I started a new business! Inspired by entrepreneur Justin Herald, after hearing an interview with him on a local radio station, I decided to start by dipping into the grocery budget to pay for my business name registration. Once I had a client under my belt, I then used some of that money to order business cards and as my business grew I was able to invest more in my business. Here are ten tips for marketing your work at home business for free:

6 tips for choosing a logo designer

Facebook craft business pages have been in an uproar these past few days over a designer using other designers’ work (and claiming them as their own) to create logos for small craft businesses…(thanks for the heads up Amanda Foy from Foysters… always got your finger on the pulse!) Here are 6 tips to help you decide the type of designer you need for your business logo and branding.

10 Reasons Why you Need a Website AND a Facebook Page

Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.

Who are you aligned with?

This morning I had a phone call from another business wanting to work with me on a project. After listening to her for quite some time I felt the need to tell her that I didn’t feel working with her in the way she wanted was in alignment with my business philosophy and I wished her well. I should have ended the conversation there and then, but the people pleaser inside failed to hang up.

Networking on Facebook to improve engagement

meaning

In the past few months there has been a real trend towards trying to gain as many “likers” as possible under the premise that more likers=more prominence, credibility etc. In this article I’d like to talk about the idea of engagement as a networking tool. How can you network with other businesses so that genuine “likes” (and therefore leads) result?