Daily Baby Buys was created in August 2011. I was regularly sending products to the US (another one of my businesses) for the Baby Deal site (they have many) to try and get my product into the US market. I always wondered why we didn’t have anything like that here, so I sat down with my two business partners at the time to nut out the finer details and build the website.
Tell us a little about the person behind the business?
I am Jeni Pizzi, a 30-year-old mum of 3 gorgeous children, twin girls who are ten and the world’s cheekiest 3 year old and Partner to Greg. I am addicted to all things handmade and juggle kids, a part time job and two businesses–mine and his. There are never enough hours in the day to get everything done. My favourite colours are green and pink and I have an obsession with pretty stationery, peacocks and of course anything handmade.
Studies show that your reasons for wanting to work from home can shape the path your business takes and determine whether or not it will be a successful economic venture. People who are “pushed” into working from home are more likely to give up than people who are “pulled” towards working from home. The same studies also show that the majority of people who work from home are women and that the primary motivation for establishing a home based enterprise is not financial, but rather driven by an internal desire for a change in lifestyle, or to follow a passion or dream.
So, as a solopreneur, a woman, in a relatively small community of 175,000 with 25 years experience outside the city, I come up with a new concept for the city in the way of a Home Show kind of concept. I have complete faith in my ability to put together an amazing package that is based on faith in the first year because I know in my heart of hearts that it will work, and if I get the following in the first year it will just take off on its own in the next four years because it just takes the first one.
Tell us a little about the person behind the business: I am a mother of two and wife to a gorgeous man who lives in regional WA. I enjoy the country lifestyle, but LOVE the fact that there are ‘real shops’ and facilities only an hour away. My kids provide me with the inspiration for most of my designs in the little things they find amazing, things they love or the mischief that they get up too.