Does the thought of shining scare you?


The other day our 30 metre long, 1.6 metre high wooden retaining wall snapped and fell over after a heavy downpour.  My initial reaction was: “Oh no! How are we going to pay for that?” However, in the days since, I’ve had an “aha” moment and I wanted to share it with you, because, for me, it’s changed EVERYTHING!

Working from home does not = making no money! I’ll say it again 3 times if you like, just so it sinks in:

Working from home does not = making no money!

Working from home does not = making no money!

Working from home does not = making no money!

It is easy to get caught up in the mindset that, as a mum, working from home, you can only go so far and earn so much because there are only so many hours in the day.

I often read the following words on Facebook:

“I’m not really making any money…”

“I’m just earning enough to….”

“I know mums can’t afford much…”

“I don’t think anyone would pay more than that.”

The problem is, that little bit extra you are earning now may be fine until your wall falls over and you’re faced with the prospect of having to find extra money from somewhere to cover the massive bills.

The other problem is that with words like this, we limit ourselves to thinking small and restricting, not only our audience’s spending potential but our own income potential. Why does earning more have to mean working more or working from a big office? The truth? It doesn’t! But we trick our brains into thinking that it does. Pesky brains!

Since my wall collapsed, instead of desperately trying to scrape together some cash to pay for it and feeling like a slave to my business so that I can “get by”, I’ve decided to make a considerable investment in my business and have hired a business coach. Already my business is transforming before my very eyes!

If you’re feeling stuck in the poverty mindset and are looking for some inspiration from other women in business who work from home or run micro businesses, why not check out Karen Gunton, from Build a Little Biz, has kick-started this website to showcase the achievements of women in little businesses, to celebrate excellence and inspire women in business everywhere to shine like the superstars they are.

Like you, I love what I do, but if you’re going to work so hard on your business, shouldn’t you also be reaping the rewards and shouldn’t you be expecting to? You deserve to shine!



  • Dani Royall-West

    Awesome blog Cas, it is so true and I’m not sure that it’s just because we work from home, but as Mothers we put ourselves so far down the list, not only looking after ourselves but in a sense valuing ourselves!

    • Cas

      I totally agree Dani!

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  • Susan Jones

    Such a great post Cas! This is so, so, so true. I often wonder why mums speak like that about their businesses (and I have been guilty of it too.) After all, it takes just about as much effort to build a business that just gets by as it does one that is profitable.

    I am really passionate about helping women build businesses that are profitable and give them the freedom they need to be who they want in all areas of their lives. Often all it takes is a little more strategy.

    • Cas

      Thanks so much Susan! I agree re. strategy as well as a change in thinking. A lot of little businesses just don’t know where to begin. It can be daunting, that’s for sure. For me, a lot of strategy went into my startup but the trick is in keeping that strategy relevant and fresh. It’s amazing how looking at your work through a fresh perspective can open your eyes that much wider.

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  • Toni

    Food for thought and I suspect you are right.  Women at home struggle to place a value on their time, I think, as they are told that they have so much of it.  We all know that that is not necessarily the case though

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