Welcome to Episode 17 of the Your Brilliant Un-Career Podcast Show! Phil McGregor stumbled upon the magic formula for effective, inexpensive Facebook advertising and he’s now got the second highest ad spend in Australia as a result. His clients are throwing money at Facebook Ads because they are getting incredible returns. Find out their secrets to success in this brilliant, game-changing episode!
About the Podcast
Make the leap into entrepreneurship, get unstuck and grow! Through Your Brilliant Un-Career, the Podcast, Author and entrepreneur Cas McCullough shares tips and stories to help corporate escapees, wantrapreneurs and entrepreneurs shift from stuck to inspired, from dreamers to doers. Proudly brought to you by the book: Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap and the 33 Free business building resources available on the Your Brilliant Un-Career website. Out now on Amazon. http://bit.ly/uncareerp (Paperback version) http://bit.ly/uncareer (Kindle version)
Like you, Facebook aficionado Phil McGregor is always looking for ways to work out how to do business better. On the subject of marketing, his search for the cheapest and most effective lead him to stop his previous business, and just concentrate on using Facebook Advertising. He works with the best and the brightest, helping business owners generate 3 to 10 times return on investment on their advertising dollars.
In this talk, he’ll walk you through how to use this juggernaut to attract traffic, convert sales, and setup an automated cyber sales person.
Connect with Phil
Takeaways from episode 17
- We have a golden age where advertising has become cheap! But it won’t last forever.
- Show that you know what you’re talking about first. Use native ads.
- Hone in on exactly what is the problem you can solve, hone in on people’s pain points in the first two paragraphs.
- Finding your hero content that resonates with your target audience is essential to a good ad strategy.
- 3 keys to a good hero article: You have identify the problem, relate to the problem and show they care, and offer tips to solve the problem.
- Give a sample of your knowledge. People will still pay you for your product or service at the end of the day.
In this show we referred to:
Link to How to Write a Product Launch Blog Post: http://casmccullough.com/how-to-write-a-product-launch-blog-post/
Link to podcast on Spotify on BCI: http://casmccullough.com/podcast-how-to-enhance-your-small-business-brand-with-spotify
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Want More on this Topic?
Chapter 10 of Your Brilliant Un-Career talks about accelerating your growth through email marketing, collaboration and use of Facebook ads. I have done a terrific interview with Phil on this topic. You can access that for free here, along with 32 other business building podcast interviews, templates, worksheets and motivational affirmations.