Marketing your event using the high school musical principle

Hands up if you’ve ever been in a high school musical? Now hands up if you’ve gone to one as an audience member? Chances are, if you’ve been to high school, you’ve done one or both and so have your friends, your mum and dad, your grandma and your dog. Years ago when I was working at the Woodford Folk Festival, Director Bill Hauritz told me his secret to marketing success. He dubbed it the high school musical principle. Here’s how it works:

It’s simple really. Host an event that gets a lot of people involved in some way and then get them to promote the event to their family, friends and following. It’s not rocket science and judging by the packed high school auditoriums come musical night, it works.

The high school musical principle works in social media too. Get people involved with your event, give them the tools to help them share the info and watch your message go viral.

Do you have an event you need help with for your work at home business? Why not book Cas for a business brainstorming session to see how you can turn your event into a smash hit both on and offline.

ps: Don’t forget that Workshop Wednesday is on tonight on our Facebook Page Wall. Show up at 8pm Qld time (9pm NSW time) for your chance to be picked for a Peer Review of your Facebook Page and Website. It’s a lot of fun and you’ll learn heaps!


Today’s all about “events” on the Support a work at home Facebook Page. Here’s what’s on offer from today’s sponsors:

Elmo Pinata at Discount Party SuppliesDiscount Party Supplies have a massive range of kids party supplies at discount prices, at your finger tips with the convenience of online shopping. They deliver anywhere in Australia with the option for Express Delivery within 24 hours, right to your front door. It feels a little wrong to take to Elmo with a big stick but hey, makes for an awesome party pinata! W: F: discountpartysuppliesau

My Horse Hanging Cutouts at The Party HubHave you got a horse-crazy girl or boy? The Party Hub has party themes to suit every passion! The Party Hub has an amazing array of character and animal- themed party supplies that will rock your next your birthday or anniversary. W: F: thepartyhub

GB05iLiv Cards offers Personalised photo birth announcements, baptism and birthday invitations, wedding and engagement invitations and thank you cards, baby thank you cards, baby shower invitations and more. W: F: personalisedphotocards

thumbnailWelcome to new sponsor and Support a work at home Professional Member Dee Zee Designs. Dee Zee Designs creates personalised baby birth announcements, birthday invitations, wedding invitations, baby shower invitations, christmas cards and more – using your own photos! W: F: deezeedesigns.