Podcast: Secrets to social media success lie in a community of contribution says Dr Sarah Buckley (Episode 9)

Welcome to Episode 9 of the Your Brilliant Un-Career Podcast Show! Social media success is what every business owner aspires to, but many struggle with it. In this interview with Dr Sarah Buckley, childbirth expert and bestselling author of Gentle Birth, Gentle Mothering, we take the microscope to Sarah’s marketing to reveal the magic behind her social media marketing success! Sarah talks of creating a community of contribution and how that is key to your business success.

Create a community of contribution

About the Podcast  

Your Brilliant Un-Career Podcast Show
Welcome to Your Brilliant Un-Career, the podcast show.

Make the leap into entrepreneurship, get unstuck and grow! Through Your Brilliant Un-Career, the Podcast, Author and entrepreneur Cas McCullough shares tips and stories to help corporate escapees, wantrapreneurs and entrepreneurs shift from stuck to inspired, from dreamers to doers. Proudly brought to you by the book: Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap and the 33 Free business building resources available on the Your Brilliant Un-Career website. Out now on Amazon. http://bit.ly/uncareerp (Paperback version) http://bit.ly/uncareer (Kindle version).


About Sarah

sarahsmalltransparentSarah J Buckley is a New-Zealand-trained GP/family physician with qualifications in GP-obstetrics and family planning. She is the mother of four home-born children, and currently combines full-time motherhood with her work as a writer on pregnancy, birth, and parenting,

Dr Buckley’s work critiques current practices in pregnancy, birth, and parenting from the widest possible perspectives, including scientific, anthropological, cross-cultural, psychological, and personal. She encourages us to be fully informed in our decision-making; to listen to our hearts and our intuition; and to claim our rightful role as the real experts in our bodies and our children.

Her bestselling book Gentle Birth, Gentle Mothering: A Doctor’s Guide to Natural Childbirth and Gentle Early Parenting Choices, published by Celestial Arts (US, 2009), builds on her acclaimed first edition, published in Australia as Gentle Birth, Gentle Mothering: The Wisdom and Science of Gentle Choices in Pregnancy, Birth, and Parenting One Moon Press, Brisbane, 2005).

Dr Buckley has an ongoing interest in the hormones of labour and birth, and this has culminated in her groundbreaking report Hormonal Physiology of Childbearing, published with Childbirth Connection, a program of the National Partnership for Women and Families. More info and links here.

Connect with Sarah 

Takeaways from episode 9

  • If you genuinely care about a cause, people will follow you.
  • Be a force for good in the world
  • Freely give your knowledge to build your comunity
  • When I freely give, others do too! We’re building a community of contribution
  • You have to be sustainable if you run a business. Contribute but have balance
  • It’s not contribution or business, it’s contribution through business
  • If I go overboard, the ultimate result is that my contribution doesn’t get out there
  • Value yourself and your contribution
  • You don’t really make money out of a book but the book gives you a platform and brand that you can leverage.
  • When you’ve written a book people perceive you in a different way
  • Empower your community to contribute and join your movement

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Tweet: Check out Your Brilliant Un-Career, the podcast show for savvy entrepreneurs and wantrepreneurs with host @casmccullough @uncareer #uncareer

Want More on this Topic?

Download the 33 bonus resources on the Your Brilliant Un-career websiteChapter 8 of Your Brilliant Un-Career talks about social media marketing fundamentals. I have done a terrific interview with Donna Hamer on this topic. You can access that for free here, along with 32 other business building podcast interviews, templates, worksheets and motivational affirmations.

  • http://www.bloggingfromparadise.com/ Ryan Biddulph

    Hi Cas,

    I love the idea of valuing yourself and your contribution.

    Sarah does a fine job hitting on that point.

    If you feel valuable, you’ll be valuable on social networks. Folks will look at you in a different light. Not only that, you’ll bring more value to the table on a regular basis. All will reflect back to you your view of self.

    For me, I love being social on social 😉 Simple, easy way to boost engagement, to gain trust and to build those prospering friendships.

    Thanks Cas!


    • http://www.casmccullough.com/ Cas McCullough

      Hey Ryan, thanks so much for your comment. I agree that valuing yourself will attract people who also value you! And yes, being social! Absolutely key! Sarah does an awesome job of that!

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