YBUC45: 31 Days to Biztopia – Day 4: Be Decisive, feat. Cate Richards

episode 45 - Be Decisive

Sometimes just making a decision at all can be difficult. It can be tempting to put aside decisions you don’t want to deal with, but sometimes not making a decision can cause you more pain and heartache down the line. Being decisive helps people to know where they stand with you and it helps you […]

PODCAST: Be Brave, step up and stand out. Interview with Jeanne Treloar (Ep 23)

Jeanne Treloar

In episode 23, I talk to Jeanne Treloar, a seasoned graphic designer with a passion for visual branding. Jeanne and I talk about being authentic, the trend towards glamour in women’s personal branding and why you shouldn’t necessarily buy into it, and the benefits of working for yourself. About the Podcast If you’ve thought about or […]

From Redundancy To Creating Dream Brands

This week Cas interviewed graphic designer, Natalie Souprounovich. Natalie shares her story of how she started her boutique design business after being made redundant, and her tips for working around family. Tell us a little about the person behind the business? I am a senior level designer with 15 years experience. My passion is designing […]

Storytelling: how to write your own story

We all know that we should share our stories with the marketplace to help create a connection with our clients. The trouble is that most of us have no idea about what our story is or how to tell it. We’ve lived it, so it’s not a story to us. It’s just life, right? Well, it’s not just life to anyone else. It IS a story and it’s all yours. It’s the story of what shaped you into the person you are and how it caused you to build your particular business.

6 tips for choosing a logo designer

Facebook craft business pages have been in an uproar these past few days over a designer using other designers’ work (and claiming them as their own) to create logos for small craft businesses…(thanks for the heads up Amanda Foy from Foysters… always got your finger on the pulse!) Here are 6 tips to help you decide the type of designer you need for your business logo and branding.