PODCAST: If you have an idea, share it! Solo episode with Cas McCullough (Ep 37)

Episode 37 Share Your Idea

Cas shares her story about how she won up to $100K in seed funding for her new startup Writally. Be inspired to share your ideas and stop holding yourself back and self-sabotaging your success! About the Podcast If you’ve thought about or recently made the leap into entrepreneurship, but you’re finding the journey overwhelming, I […]

PODCAST: Game-changing, money-saving Facebook Ad strategies that convert like crazy with Phil McGregor (Ep 17)

game changing facebook ad strategies

Welcome to Episode 17 of the Your Brilliant Un-Career Podcast Show! Phil McGregor stumbled upon the magic formula for effective, inexpensive Facebook advertising and he’s now got the second highest ad spend in Australia as a result. His clients are throwing money at Facebook Ads because they are getting incredible returns. Find out their secrets to success […]

5 Quick Ways to Ruin Your Email Newsletter

It’s easy to write a bad newsletter. Let me show you how. 1. Too long between issues YOU: Newsletters are a nuisance to write. You never know what to say so you push it to one side while you try to think up something brilliant. Evasive action gets you through this month, so you do it again next time. Then just when you’ve perfected your system, one day guilt appears. So you churn out a newsletter and off it goes…

Who are your prospects likely to buy from: You or your business?

There is a reason why interviews on blogs and in the media are so compelling. They increase the “know-like-trust” factor we are so fond of talking about in marketing. Like testimonies, stories that highlight the person behind the business, reach prospects on a whole new level. People love to hear the behind-the-scenes goss about celebrities (ehem, yes, I do read those magazines in the chiropractor’s waiting room) but your prospects want to hear the behind-the-scenes goss about you.

10 Reasons Why you Need a Website AND a Facebook Page

Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.