5 Quick Ways to Ruin Your Email Newsletter

It’s easy to write a bad newsletter. Let me show you how. 1. Too long between issues YOU: Newsletters are a nuisance to write. You never know what to say so you push it to one side while you try to think up something brilliant. Evasive action gets you through this month, so you do it again next time. Then just when you’ve perfected your system, one day guilt appears. So you churn out a newsletter and off it goes…