PODCAST: Why wait? Life can change in a moment, interview with former corporate CEO now wellness coach Jennifer Gale (Ep 35)

Episode 35 with Jennifer Gale

When Jennifer was 51 her husband became gravely ill and as he recovered she decided to do something she’d always wanted to do but had put off, a triathlon. The only problem was, she couldn’t swim more than 10 metres, run properly, or ride a bike. Her journey towards becoming an entrepreneur really started in […]

Marketing your event using the high school musical principle

Hands up if you’ve ever been in a high school musical? Now hands up if you’ve gone to one as an audience member? Chances are, if you’ve been to high school, you’ve done one or both and so have your friends, your mum and dad, your grandma and your dog. Years ago when I was working at the Woodford Folk Festival, Director Bill Hauritz told me his secret to marketing success. He dubbed it the high school musical principle. Here’s how it works: