YBUC 49 Marketing Kazspa – How to Stand Out from the Crowd with an Online Course

azul terronez in the marketing kazspa hotseat

Book coach Azul Terronez jumps into the Marketing Kazspa hotseat to talk about how to stand out from the crowd when you put together an online course or program. About the Podcast If you’ve thought about or recently made the leap into entrepreneurship, but you’re finding the journey overwhelming, I want to help you land […]

YBUC44: Marketing Kazspa – How to make things right when you royally stuff up your email marketing

marketingkazspa

Cas McCullough and Karen Hardie discuss marketing faux pas, issues and trends in this new segment—The Marketing Kazspa! In today’s show we discuss the wrong and the right way to approach people with your brilliant new idea or product via email, common sense marketing, the power of vulnerability and how to make things right when […]

PODCAST: How to build your confidence so you can build your success, interview with Suzi Dafnis (Ep 28)

Suzi Dafnis episode 28

Welcome to Episode 28 of Your Brilliant Un-Career, the podcast show. The first ever podcast interview I did was with today’s guest Suzi Dafnis, so it was a real pleasure to talk to Suzi and learn about her journey and the valuable things she’s learned in more than 20 years as a business owner. Suzi […]

Search for quality boutique mum and baby-focused retailers sparks home business

This week Cas talked to Natrice Grosvenor from Marli and Me Online Children’s Marketplace. Natrice shares her passion finding hidden talent in the mum and baby boutique marketplace and some awesome productivity tips for work at home parents. Tell us a little about the person behind the business? I am a mother, wife, daughter, marketing […]

How much effort are you investing in your dreams?

I often get emails from women in biz who have questions like: “I am looking for new, cheap ways to spread the word about my biz, any ideas?” or “I have never felt like much of a salesperson, any ideas for making more sales?” or “I know I need to invest in _______ (my website/newsletter/branding/SEO/whatever) but I can’t afford it. Any ideas?”

The Biggest Marketing Myth Exposed

If you’ve ever advertised in mainstream media or thought about doing so, this post is for you! The other day, a colleague and I had a meeting with a potential client who is looking to get started with social media. We asked him how much he spent on advertising and I nearly fell off my chair when he told us! He said he was spending up to $15,000 per year on advertising with no discernible return on investment. $15,000!!!!!!

5 Tips to Help You Avoid Spampin (ie. Pinterest Spamming)

Pinterest is definitely a great place to share and grow your business, particularly if you are a creative entrepreneur or if you sell other products and services that have visual appeal. However, if you jump in and share without an understanding about how Pinterest works, you will likely turn people off and, even worse, may play a role in killing the platform’s appeal.

10 Reasons Why you Need a Website AND a Facebook Page

Why do so many work at home and creative businesses neglect to create a web presence outside of Facebook? If that’s you, then you are missing valuable opportunities to grow your following and your business and you may also fall over if Facebook pulls the rug out from under you. Here are 10 reasons why you should have both a website (that includes a blog or Etsy shop) and a Facebook Page.

Grow your business

Just because your business is little, doesn’t mean that you don’t deserve the tools to grow it into something really amazing. 50% of small businesses fail in the first year (US SBA), and with home based business being one of the biggest growth sectors in the Western economy, it is crucial that you have the support you need to become a business success story!

Going to market

Whether you make stuff or sell other people’s stuff, or have a service to offer, markets can be a great way to start networking with potential customers and clients. Many markets are trendy affairs these days but there are a lot of them and you need to do your research before deciding which market suits your product range or services the best.