Your brand is much more than your logo. It is the message you are sending to the world about the core of your business. Are you crystal clear about who you are sending that message to?
At this time of year we tend to be focused on organizing our business accounts, looking through our costs & profits, and of course getting everything sorted for our taxes. As you go through your accounts and your records for the financial year of your business, I want you to keep something else in mind: your brand.