YBUC45: 31 Days to Biztopia – Day 4: Be Decisive, feat. Cate Richards

episode45 be decisive with Cate Richards

Sometimes just making a decision at all can be difficult. It can be tempting to put aside decisions you don’t want to deal with, but sometimes not making a decision can cause you more pain and heartache down the line. Being decisive helps people to know where they stand with you and it helps you move forward. In today’s show Cate Richards and I dissect decision-making and give you some tools to help you be decisive. If you find you’re constantly sitting on the fence, this show is for you! And don’t forget to check out today’s challenge in the Show notes.

About the Podcast

your brilliant uncareer podcastIf you’ve thought about or recently made the leap into entrepreneurship, but you’re finding the journey overwhelming, I want to help you land on two feet and gracefully overcome the challenges that stand in your way. You can do it. You are doing it… as am I. We are in this together! Through the stories my guests and I share on Your Brilliant Un-Career, the Podcast, I aim to help you shift from stuck to inspired, from dreamer to doer.

This podcast is proudly brought to you by my bestselling book: Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap, out now on Amazon. http://bit.ly/uncareerp (Paperback version) http://bit.ly/uncareer (Kindle version), and Writally.com, a new startup to help business bloggers create high-quality content in half the time. Join the beta testing community here: http://writally.com/group!

About Cate

Cate Richards is the founder of True Entrepreneur, and a Branding Strategist for Entrepreneurs. Helping entrepreneurs in the pre-marketing and foundation stages to discover: Clarity, Strategy and Branding. Cate has been an entrepreneur for 10 years following a 20-year corporate career as a strategic marketer working with billion dollar brands.

Connect with Cate


episode 45 - Be Decisive

  • Whatever decision you’re facing, work through it and explore your resistance, weigh up the pros and cons and tune into why you are sitting on the fence. And if you really can’t decide, it’s okay to delay a decision. Just make sure that you won’t be making matters worse by doing so.
  • Here are some helpful tips to help you be more decisive:
    • Make a list of every decision you have yet to make and work through them one by one
    • Do an impact assessment for every decision you have to make. If it affects others, try to put those decisions at the top of your list.
    • Develop a Plan A, B and C so that if your decision leads you down the wrong path, you can quickly change course.
  • Struggling with decisiveness is common in many business journeys.
    • Fast and Good vs. Fast and Bad (decisions).
  • There are 3 types of decision makers:
    • The over thinker: Too rational, suppresses gut instinct and settles only with logic.
    • The emotional and impulsive: Rely on heart and gut instincts without considering consequences.
    • The Avoider: Prefer not to make decisions hoping it will change on its own.
  • Procrastination can occur when something feels off (in your gut) and there is too much pressure to decide.
  • Being placed in a position where you are forced to make a big decision and you’re not in full control.
  • How to properly use outside resources, networking and paid services to make decisions.
  • Learning to communicate when you’re not ready to make a big decision. (It’s ok to give yourself time).
  • Figure out what you don’t know – and get specific advice on that topic.
  • Learn to listen to your instincts.
  • A great decision often leads to a string of good decisions.
  • Having a strong vision of where you want to be in 3-5 years can be used as a baseline to make smaller decisions (reference point).
  • Determine if it’s time to update or refresh your vision board (or if you need to create one).
  • Danielle La Porte – The Desire Map: What you need to aim for in life is emotional well-being. Some decisions require you to consider what areas in your life need tending to.
  • One decision can change a number of areas of your life (snowball affect). Consider consequences.
  • Don’t let security of material things keep you in a negative or indecisive place. Identify the areas that you covet and find other ways to obtain them for yourself.
  • Decision making framework:
    • Know your strengths and weaknesses in decision making.
    • Generate options – There is always more than one choice.
    • Play out/consider the consequences.
    • Stop Loss: Knowing when to make hard decisions and learn from your mistakes.

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Want More on this Topic?

Download the 33 bonus resources on the Your Brilliant Un-career websiteYour Brilliant Un-Career features a bonus private podcast interview with leadership expert and author Alison Vidotto. Listen in for tips on how to avoid business faux pas and read Chapter 4 of Your Brilliant Un-Career for more on this topic. Access this interview for free here, along with 32 other bonus business building podcast interviews, templates, worksheets and motivational affirmations.